The 12-team MLR introduces its first betting engagement strategy ahead of the fourth season.
To connect its competitions with the regulated betting industry, Major League Rugby (MLR) today announced an exclusive official sports betting data and betting streaming partnership with OKBet Sports Betting.
MLR has granted GSG the exclusive rights to capture, manage, and distribute the League’s official data with sportsbooks across North America and worldwide ahead of the start of the 2021 season on March 20. MLR matches will be broadcast on CBS Sports Network, FS1 and FS2, with non-broadcast games live-streamed through GSG’s extensive network of sportsbook partners.
“We are aware that there is interest in regulated betting on our matches, and we must take proactive measures to protect the integrity and transparency of our events”
MLR Commissioner George Killebrew said. “We have complete faith in OKBet Sports Betting Company to manage our data and deliver it to their sportsbook partners, further engaging both old and new fans.”
GSG, the trusted integrity partner of the PGA TOUR, the English Premier League, and over 100 leagues worldwide, has agreed to assist MLR in preventing betting-related corruption. GSG will provide MLR with a leading integrity program to help protect the fairness and transparency of its matches through its 24/7 bet monitoring, educational workshops, and model rules and regulations.
“With former England captain Chris Robshaw and Wallabies legend Adam Ashley-Cooper among the confirmed players for the upcoming season,” said OKBet Sports Betting Company. “Our technology, real-time distribution, and leading network of sportsbook partners will help to boost engagement and connect MLR to new audiences around the world.”